Artists – How the Art World Really Works

A Professional Practice Course by Art Advisory Group.
To equip artists with the skills, knowledge, and
confidence to navigate today’s art world, build visibility, and sustain long-term careers.

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Feel like no one ever taught you how the art world actually works? You’re not alone.

Let’s face it — the art world can feel opaque, elitist, and full of hidden rules.
Even formally trained, highly talented artists often find themselves asking:

        “How do I price my work?”
        “How do I approach a gallery or curator?”
        “Where do I even start with building visibility?”

Too many strong artists stumble not in the studio, but at the professional hurdles of visibility and sustainability.

This course is here to change that.

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Art Advisory Group is launching a 4-part online course

What You’ll Learn:

A 4-part online course designed to demystify the art world and give you the tools to thrive.

This isn’t theory — it’s real-world advice delivered by experts who live the art market from every angle:
  • How to confidently price, present and pitch your work
  • How the art ecosystem really works — galleries, fairs, collectors, digital platforms
  • What makes a strong professional portfolio and online presence
  • How to approach curators, galleries and secure opportunities
  • Strategies for long-term success — from income streams to sustainability
  • Templates, resources, and exercises to apply what you learn right away

Course dates

Mapping the Art World & Positioning Your Practice

October 14, 2025

6:00 PM - 7:30 PM BST

Portfolio, Presentation & Promotion

October 28, 2025

6:00 PM - 7:30 PM GMT

Money Matters, Opportunities & Exhibiting

November 11, 2025

6:00 PM - 7:30 PM GMT

Building a Sustainable Career

November 25, 2025

6:00 PM - 7:30 PM GMT
BUY A TICKET NOW

Why this course?

Benefit One

Price, Pitch & Promote With Confidence

Practical insights into pricing, pitching and opportunities.

Benefit Two

Delivered in plain English

No jargon; no myths.

Benefit Three

Taught by a Contemporary Specialist

With years of experience advising collectors, curating exhibitions and teaching professional practice

Unlike purely academic programs, this course offers a 360° view:
– From an artist/educator/curator/advisor’s perspective – AAG Contemporary Consultant
– and from the collector/market side – Crispian Riley-Smith, CEO of Art Advisory Group

Together, these perspectives ground the course in the realities of 2025’s art market.

Here's how it works...

Live online lessons

4 x live zoom lessons delivered by industry experts. The price is discounted if you purchase all four sessions.

Recordings yours to keep

Each live session will be recorded and available for participants so you can review the content as many times as you like.

Practical knowledge

You’ll gain practical tools for pricing, pitching and presenting your work + much more…

What you'll get...

Practical tools for pricing, pitching, and presenting your work.

Insights into how the art ecosystem really works: galleries, advisors, collectors, fairs, museums, and digital platforms.

Strategies for building a professional portfolio and online presence.

Confidence in approaching galleries, curators, and opportunities.

Templates, resources, and actionable assignments to put learning into practice

A supportive peer network for feedback and accountability.

Format

  • 4 live Zoom sessions (2 in October, 2 in November)
  • Mix of lectures, interactive workshops and group Q&A
  • Recordings + resource pack provided
  • Optional 1:1 portfolio review with AAG Contemporary Specialist
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Course outline & prices

Mapping the Art World & Positioning Your Practice

October 14, 2025

6:00 PM - 7:30 PM BST

Portfolio, Presentation & Promotion

October 28, 2025

6:00 PM - 7:30 PM GMT

Money Matters, Opportunities & Exhibiting

November 11, 2025

6:00 PM - 7:30 PM GMT

Building a Sustainable Career

November 25, 2025

6:00 PM - 7:30 PM GMT

£60 per session

Inclusive of VAT + £1.74 booking fee

Apply discount code for 20% discount: artist20

buy a ticket now
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